That brings me to the "tip" this week:
- Know your visitors, know your traffic, and track it. Knowing the current performance of your business and tracking it will allow you to compare past and current performance, as well as serve as a predictor for future performance-for example, knowing when people visit your site or how long they stay on the site allows you to adjust your site content to be fresh when they are visiting, or knowing when people are most likely to come into your storefront to buy something or how much people spend on average at your store helps you adjust your hours or your pricing to improve your sales-and for a small business, sales are important. No sales, no income->no income, no business. A small business is always more than a hobby or a money maker or something to pass the time-it can be a focal point for community improvement and growth, but unless that small business is a non-profit, sales are at the heart of the success of the business; never forget that.